Writing · From the studio

Field notes on building,
not theory.

Practical writing on engineering, design, AI, and the craft of shipping software that actually works, no fluff, no listicles.

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10 September 2026Web Performance & Business Strategy

website speedrevenue optimizationconversion rateecommerce performance

Why Website Speed Impacts Revenue More Than Most Businesses Realize

Nobody puts "slow website" on a P&L, which is exactly why it's one of the most underestimated revenue leaks in business. Here's the actual money math behind page speed cart abandonment, ad costs, mobile behavior, and the lift most businesses leave on the table without knowing it.

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1 September 2026SaaS & Startups

SaaS developmentnon-technical foundersstartup checklistMVP development

SaaS Development Checklist for Non-Technical Founders

You don't need to know how to code to build a successful SaaS product, but you do need to know what questions to ask, what to prepare, and where founders without a technical background usually get stuck. Here's the checklist we wish more first-time founders had before their first call with a developer.

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27 August 2026SaaS & Startups

SaaS ideasstartup ideasSaaS developmentmicro SaaS

10 SaaS Ideas You Can Launch This Year

You don't need a groundbreaking idea to build a successful SaaS product; you need a real problem, a specific audience, and the discipline to launch before it feels perfect. Here are 10 SaaS ideas that are genuinely buildable right now, with the tools available today.

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17 August 2026AI & Customer Experience

WhatsApp chatbotAI chatbotcustomer support automationlead generation

WhatsApp Chatbots for Business: Automate Sales & Support Without Losing the Human Touch

A customer messages your business on WhatsApp at 11:30 pm. Your team's offline. By morning, they've already messaged a competitor. Here's how businesses are using AI-powered WhatsApp chatbots to catch that moment, without turning every conversation into something that feels robotic.

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11 August 2026Productivity & Automation

AI agentsproductivityworkflow automationremote work

How We Saved 20+ Hours Per Week Using AI Agents (And What We'd Do Differently)

We didn't set out to "transform our workflow with AI." We just wanted to stop drowning in busywork. Here's exactly how our small team clawed back over 20 hours a week using AI agents, including the mistakes we made along the way.

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4 August 2026Ecommerce & AI

AI product recommendationspersonalizationecommerce AIconversion rate optimization

AI Product Recommendations: Are They Actually Worth It?

Customers who bought this also bought" used to be as good as personalization got. AI recommendation engines promise something smarter, but they're not free, they're not instant, and they don't work well on every store. Here's an honest look at what they actually deliver.

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28 July 2026Ecommerce & AI

AI ecommerceAI in retailAI chatbotsAI product recommendations

How AI Is Changing Ecommerce in 2026

The ecommerce experience customers expect in 2026 barely resembles what worked five years ago. AI search, AI agents, and predictive inventory aren't experimental anymore; they're quickly becoming the baseline. Here's what's actually changed, and what it means for businesses still catching up.

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21 July 2026Ecommerce Development

headless commerceShopify HydrogenNext.js ecommerceecommerce architecture

Headless Commerce: Is It Actually Worth It?

Headless commerce gets pitched as the obvious upgrade for growing ecommerce brands: faster, more flexible, more scalable. It's also more expensive and considerably more complex to maintain. Here's an honest look at when that trade genuinely pays off, and when it doesn't.

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14 July 2026AI Automation

AI automationsmall businessworkflow automationAI agents

Top 10 AI Automation Workflows Every Small Business Should Implement in 2026

You don't need a dev team or a six-figure budget to put AI to work in your business. Here are the 10 automation workflows small businesses are actually using right now to save hours every week, plus the mistakes that quietly waste all the time savings.

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Field notes on building,not theory.

All posts

Why Website Speed Impacts Revenue More Than Most Businesses Realize

SaaS Development Checklist for Non-Technical Founders

10 SaaS Ideas You Can Launch This Year

WhatsApp Chatbots for Business: Automate Sales & Support Without Losing the Human Touch

How We Saved 20+ Hours Per Week Using AI Agents (And What We'd Do Differently)

AI Product Recommendations: Are They Actually Worth It?

How AI Is Changing Ecommerce in 2026

Headless Commerce: Is It Actually Worth It?

Top 10 AI Automation Workflows Every Small Business Should Implement in 2026

Field notes on building,not theory.

All posts

Why Website Speed Impacts Revenue More Than Most Businesses Realize

SaaS Development Checklist for Non-Technical Founders

10 SaaS Ideas You Can Launch This Year

WhatsApp Chatbots for Business: Automate Sales & Support Without Losing the Human Touch

How We Saved 20+ Hours Per Week Using AI Agents (And What We'd Do Differently)

AI Product Recommendations: Are They Actually Worth It?

How AI Is Changing Ecommerce in 2026

Headless Commerce: Is It Actually Worth It?

Top 10 AI Automation Workflows Every Small Business Should Implement in 2026

Field notes on building,
not theory.

Field notes on building,
not theory.